Santa finds Sage Pay’s Business of the Month!

3 02 2010

At Sage Pay we like to think we know our customers.  But with 27,000 of them, it’s pretty challenging for us to get to know them all.

In the run up to Christmas, I set the rest of the Sage Pay staff a challenge.  I asked them to buy their secret santa gifts from websites that use Sage Pay as their payment service provider (PSP).  And while they were at it, complete a quick survey about their shopping experience.

Our staff are a seasoned bunch of online shoppers and pretty hard to please, but here’s what they had to say…..

Though they hunted high and low, 46% of our staff were unable to find a security policy anywhere on the sites they were using and on top of that 38% were only able to find the security information tucked away in the far corners of the website.  One of my colleagues did find a great example of how to subtly include the security element on their site- Blissett Photo Books.

We were pleased to find that over 50% of the sites we used had 3D Secure set up as an additional fraud prevention method on their payment pages.  These lucky people are probably benefiting from lower rates with their merchant bank.  It also means that if they are defrauded, there’s a good chance the banks would take liability for those particular transactions too.  Read more about 3D Secure here

What I didn’t tell people was that they were helping me search for our very first Business of the Month.  After we pulled together all of the results, we realised there was a clear winner in terms of customer experience.  So we are pleased to announce that Henleys have been chosen to kick off Sage Pay’s Business of the Month!

Our staff were really impressed by the usability of Henleys site.  Being able to narrow down a search by price or filter products by colour makes their website extremely easy to use.  Our Marketing manager Charlotte said “Their checkout process was seamless and the best bit was….free next day delivery!”

When we told Lynsey Emersic, Henleys e-Commerce manager of their award here’s what she had to say…

“We are really pleased to be voted the first Business of the Month by Sage Pay.  The success of the Henleys Clothing website is largely down to the ease and usabililty of our site.  That said, usability is something that we are always looking to improve upon to ensure that our customers get the best experience whilst shopping for clothing on the site.  Having Sage Pay integrated into the basket page of the site helps us to provide as smooth a transaction as possible for the Henleys customer, which is the most important thing to us.”

Well done Henleys….and I wonder who will be our March Business of the Month…








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