It is increasingly the case that all businesses need to have a multichannel presence. Most new businesses today realise that success depends on the ability to follow and engage with customers wherever they are – these businesses are thinking about online, offline, telephone payments, mobile and social from day one.
However, increasing your payment channels can also lead to other increases: increasing time spent on payment reconciliation, increasing stress levels of having data in multiple portals through separate suppliers, not to mention increasing work loads through stock management and trend monitoring.
Today, Sage Pay launches a new omni-channel payment integration feature, allowing retailers to view reports for all transaction data in one portal. This will include payments made in-store, online and over the phone, providing retailers with a single view of customer transactions and helping them better understand sales trends.
Simon Black, Sage Pay’s CEO comments: “Sage Pay’s omni-channel view will let retailers see very quickly what products are doing well, so they can plan promotions, inventories and discounts accordingly. This kind of insight is essential and will be the difference between having a great sales week, and having thousands of pounds of stock taking up shelf space in shops, when the people that want to buy it are looking online.”
This is the first time that omni-channel solutions have really been achievable for SME’s without bringing the headache of using multiple suppliers and a host of reconciliation problems.
For more information, view our press release or get in contact with our team at email@example.com