Many of the businesses that we speak to day-to-day are aware of the buzz but have not yet ventured onto the Pinterest platform, preferring instead to stick to the most popular channels such as Twitter and Facebook. But with almost 50 million users, surely it’s worth another look?
Pinterest is a virtual pinboard where you can collate and categorise images that you come across online-think of it as a
giant mood board for your business. Pinterest is practically made for product-based retail businesses such as fashion, furniture, food and art. But services businesses are using it in interesting ways too. For example, by humanising brands, displaying data and infographics and showing staff taking part in CSR schemes.
How to make the most of Pinterest
- Think visually
One of the ways it can be used is to make sure you have appealing product images on your site so think visually. You want your product images to be shared and the best way to do this is to create lifestyle imagery. For example, if you’re selling furniture, think about showing it in situ so that viewers can get a real idea of how it might look in their homes. Great imagery is the place to start. Providing your customer with the tools they need to ‘pin’ your products may be enough, but it always looks more professional to have a actual account set up.
-Pin it Buttons
Once you have your account set up, adding a Pin It button or widget to your website can be a great way to encourage users to share images. Businesses like ASOS and Missguided do this well.
With a small amount of effort, it’s easy to make these pins more useful. Rich Pins show current pricing details and include a direct link to the product page. Regular pins mean the user has to hover over the image in order to see these details.
-Check Pinterest Analytics regularly
As with all social media channels, it’s important that you get used to checking analytics. This will help you to ensure you are not wasting time and resource, which is easy to do once you’re lost in conversations in the social world. Track how many people have been pinning from your website and how many people have viewed your pins.
Keep an eye on the ‘most repinned’ list so that you can jump onto current search trends and it’s always a good idea to keep one eye on your competition.