Every year in the lead up to Cyber Monday, excitement ensues. Known as the busiest day in the online calendar, we see shopping records smashed as consumers make the most of the final payday before Christmas. (Some Sage Payers believe this last minute panic is due to all the boyfriends and brothers out there who have suddenly realised they haven’t even started buying their presents yet, but I hasten to point out this is not a proven theory!)
With international expansion a huge growth area for businesses, you are no longer restricted by your location. This move overseas for businesses means we’ve seen confusion around Cyber Monday and what date it falls on.
So to clear things up and make sure that you have the right resources in place on the right day:
The US Cyber Monday falls on the first Monday after Thanksgiving (This year it was 26th November).
The UK Cyber Monday falls on the first Monday of December (3rd December).
So with the US ahead of us, what results did they see? Today the BBC reported:
-Ecommerce sales were up 28.4% on Monday compared with the same time last year
-Investment into mobile strategy is paying dividends as mobile and tablet sales rose to 10.1% of all traffic
-Shoppers are estimated to have spent $1.5 billion online
-The average shopper spent $25 more on their online shopping than this time last year
As for the UK, we’ll have to wait until next week to find out but we’ll be posting a first look at our results right here on the blog so stay tuned.
And to help you make the most of the Cyber Monday rush, we’ll be posting our top tips tomorrow!