The icing on the cake…

I bet you didn’t know that 12^th-18^th September was National Cupcake week. Neither did I. And I’m gutted about it. I love any excuse for a cake – ‘Birthday’ cake, ‘Good luck on your new job’ cake, ‘Cake for cakes sake’ cake.

Cupcake Bouquet founder Antonia Garcia

So when I first came across this company I knew they had to be featured as our Business of the Month.

Cupcake Bouquet sell exactly that – great tasting cupcakes produced and packaged as flower bouquets. We think their product is really unusual and wanted to celebrate their innovative product.  Not only that, but Cupcake Bouquet makes excellent use of PR coverage and testimonials from their happy customers.  These simple things go a long way to help influence a purchase as there’s nothing better than positive word of mouth to boost your reputation.

As an online business your customers miss out on dealing with staff face to face in a physical environment which means that they need to place their trust in your company and brand.  And after all, you are asking your customers to part with their money before receiving their goods so it’s crucial that you make them feel comfortable and build their confidence. By considering featuring testimonials and making your company contact details clear and easy to find, you can provide reassurance to your customers when they arrive at your site.

Founder and owner Antonia Garcia told me “I’ve been in the cake business for around 4 years but I launched the Cupcake Bouquet business 2 years ago after I received a fruit bouquet as a present and thought, there must be a way to do this with cake!”

“One thing that helped was having celebrity endorsement. Whilst I am aware that there are other companies out there, our uniqueness of design and specialisation in the product has given us a distinct advantage in brand identification. This coupled with the customer satisfaction on service, appearance and most importantly taste has led to positive momentum in PR opportunities and customer testimonial. All this has helped ‘Cupcake Bouquet’ to become the home of the cupcake bouquet.”

The Cupcake Bouquet business is growing and repeat purchases show that customers see it as a trustworthy brand, delivering perfectly crafted bouquets that both look and taste delicious.

Congratulations Cupcake Bouquet on being our October Business of the Month!